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Hey, I’m Mauricio, 
a Brazilian copywriter 
and “multidisciplinary artist”

(fancy term for doing whatever I want)
I’ve worked with brands like Nike, Sprite, Corona Extra, Old Spice, and Facebook. I mix strategy, wild ideas, and the occasional “what was I thinking?” moment. When I’m not at work, I climb mountains and pretend my art installations and short novels are deep. Because, you know, that’s what creative people do.






























I'm not pretending, okay!? They are deep.

Experience

Independent copywriter (currently) 
Africa/DDB, Leo Burnett, VML, Matter NY

SOKO (2021 - 2024): 
senior copywriter

Wieden + Kennedy SP (2018 - 2021):
copywriter

DM9/DDB (2017 - 2018): 
copywriter internship


Recognitions

CCSP: Silver Star - Sprite (Fresh Drop)

CCSP: Silver Star - Sprite (Fresh Drop)

CCSP: Bronze Star - Elo (1000 lagostas)

D&AD New Blood: Wood Pencil - Burger King (BK Vs. BK)

D&AD New Blood: Wood Pencil - Kukrum 


Education

Program - AiC:
Screenwriting for film and TV drama

Program - Escrevedeira:
Literary text

Bootcamp - Miami Ad School:
Strategic Planning

Program - Cia do Quintal:
Clown lab and improvisation

Bachelor Degree - ESPM:
Social communication (advertising & marketing)


Languages

English - Advanced

Spanish - Advanced

Portuguese - Native

@mauricioba

mauriciobrandao.araujo@gmail.com