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Hey, I’m Mauricio, 
a Brazilian copywriter 
and “multidisciplinary artist”

(fancy term for doing whatever I want)
I’ve worked with brands like Nike, Sprite, Corona Extra, Old Spice, and Facebook. I mix strategy, wild ideas, and the occasional “what was I thinking?” moment. When I’m not at work, I climb mountains and pretend my art installations and short novels are deep. Because, you know, that’s what creative people do.

Experience

Independent copywriter (currently) 
Africa/DDB, Leo Burnett, VML, Matter NY

SOKO (2021 - 2024): 
senior copywriter

Wieden + Kennedy SP (2018 - 2021):
copywriter

DM9/DDB (2017 - 2018): 
copywriter internship


Recognitions

CCSP: Silver Star - Sprite (Fresh Drop)

CCSP: Silver Star - Sprite (Fresh Drop)

CCSP: Bronze Star - Elo (1000 lagostas)

D&AD New Blood: Wood Pencil - Burger King (BK Vs. BK)

D&AD New Blood: Wood Pencil - Kukrum 


Education

Program - AiC:
Screenwriting for film and TV drama

Program - Escrevedeira:
Literary text

Bootcamp - Miami Ad School:
Strategic Planning

Program - Cia do Quintal:
Clown lab and improvisation

Bachelor Degree - ESPM:
Social communication (advertising & marketing)


Languages

English - Advanced

Spanish - Advanced

Portuguese - Native

@mauricioba

mauriciobrandao.araujo@gmail.com