Nike - Corinthians
Wieden + Kennedy 2019
Corinthians launched its fourth jersey as a tribute to the city of São Paulo. The same city that never sleeps and holds our bando de loucos. And yes, it shares a name with our rival. They can keep the name. We’ll keep the crowd


Corinthians new jersey. A tribute to the city of the mad.
The city of the mad

To live in São Paulo is an act of madness. 

North, South, East, West side.
In here, what we call paradise is nothing more than a train station. 

It's the city of the rush. The home of the boys and girls who live in a hurry. 

It's the city that never sleeps. That never takes a break.

There's nobody to blow the whistle for halftime.
The ball just keeps rolling non-stop.

They say São Paulo is a grey city.

But, crazy like that, São Paulo colors can only be black and white. 

Like our flag. Like our shirt. 

It's true, our team doesn't carry the name of the city.

But do you really need to have in your ID 
what you carry in your blood?

Corinthians new jersey. 
A tribute to the city of the mad.

@mauricioba

mauriciobrandao.araujo@gmail.com