Nike - Phantom TakeoverWieden + Kennedy 2018
Loads of copies scattered across various football fields just to encourage one type of player: the low-key achiever.
Quiet, please. Speeches don't change the score.Don't chase the spotlight; let it chase you.Hit the ball here just to scare them off.Make your opponents wet their pants.Play in silence and let your game make the noise.
Making mistakes became even less acceptable.
Enter at your own risk.Want to tease someone during the game? Try teasing yourself instead.